BA - Communication & Public Relations

EU Business School (Geneva campus)
Genève, Genève, Switzerland
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
February June August October
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

  • Students must be in the final year of completing or have already completed their high school (or equivalent) degree.
  • Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

Proof of English fluency:

  • TOEFL score 213 (computer-based), 80 (internet-based); 
  • IELTS 6.0; 
  • CAE C; 
  • PTE 54; 
  • English native or equivalent.

Curriculum

Year one

  • Foundations of Business Management 
  • Marketing Management 
  • Writing Communication Skills 
  • Accounting I 
  • Microeconomics 
  • Elementary Calculus 
  • IT Software for Business
  • Environmental Sustainability
  • Seminars / Industrial Visits
  • Ethics in Business
  • Oral Communication Skills
  • Accounting II 
  • Macroeconomics
  • Business Law
  • Mathematics of Finance
  • Applied Management Statistics
  • Advertising, Media & Branding
  • Seminars / Industrial Visits

Year two

  • Strategic Marketing
  • Business Finance I
  • Human Resources Management 
  • Production Management
  • Entrepreneurship & New Venture Creation
  • Management Information Systems 
  • E-Business
  • Fundamentals of Public Relations
  • Interpersonal Communication
  • Seminars/Industrial Visits
  • Global Economics
  • Business Finance II 
  • Social Media Marketing
  • Financial Markets
  • Consumer Behavior
  • Sales & Purchasing Management
  • Public Relations Research 
  • Event & Conference Management
  • Public Relations Campaigns
  • Seminar/Industrial Visits/Thesis Seminar

Year three

  • Global Business 
  • Financial Statement Analysis
  • Negotiation 
  • Small Business Management
  • Corporate Finance
  • Industrial Marketing
  • International Public Relations
  • Intercultural Communication
  • Persuasion & Lobbying
  • Seminar/Industrial Visits/Thesis Seminar
  • Strategic Management
  • Budgeting & Control
  • Organizational Communication
  • Cases in Marketing
  • Cases in Public Relations 
  • Social, Company & State Protocol
  • Mass Media Ethics & Legislation
  • Innovative Electronic Communications
  • Media Planning
  • Thesis Seminar
  • Final Case: Marketing
  • Final Case: Communication & Public Relations
  • Thesis

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