Duration
3 years
Intakes
Feb Jun Aug Oct
Study mode
Full-time
Tuition fee (entire course)
 
Local students
USD 80,528
CHF 80,400
Foreign students
USD 80,528
CHF 80,400
Other costs
Other costs apply

About this course

Communication and public relations professionals are vital to both organizations and society as a whole. The digital world – where consumers are no longer passive audiences, but active participants – constantly blurs the lines between businesses and consumers. Our graduates are trained to drive companies forward by tapping into new digital techniques that others are slow to adopt. 

The BA in Communication & Public Relations degree is a six-semester program taught by excellent faculty with direct commercial experience. The course helps students develop practical media skills and a theoretical understanding of public relations and corporate communication. This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

Entry Requirements

  • Students must be in the final year of completing or have already completed their high school (or equivalent) degree.
  • Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

Proof of English fluency:

  • TOEFL score 213 (computer-based), 80 (internet-based); 
  • IELTS 6.0; 
  • CAE C; 
  • PTE 54; 
  • English native or equivalent.