Bachelor of International Business in Hotel & Tourism Management

César Ritz Colleges Switzerland
Lucerne, Lucerne, Switzerland
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
Information not available
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

Requirements

• 18 years of age or over

• High-school diploma

• English language proficiency of TOEFL 500 PBT (173 CBT, 61 IBT) or IELTS 5.5 or equivalent

Applicants who do not have an official proof of English proficiency will be given an English assessment test on arrival. We recommend that applicants who do not have the required English level join the Extended Bachelor programme.

Credit Transfer

Students who have attended other university programmes or recognized hotel schools may apply to transfer their credits. All applications will be considered on an individual basis.

 

Curriculum

Modules

Year 1

Professional Centre - Le Bouveret Campus

Term 1 (11 weeks)

• Introduction to Hospitality & Tourism Management

• Business Software Applications

• Communication

• Academic Writing

• Language 1 (Fre/Ger/Spa)

Term 2 (11 weeks)

• Food Service Studies & Operations

• Culinary Studies

• Beverage Studies

• Business Mathematics

• Language 2 (Fre/Ger/Spa)

Term 3 (11 weeks)

• Rooms Division Operations

• Principles of Marketing

• Accounting

• Intercultural Studies

• Language 3 (Fre/Ger/Spa)

Year 2

University Centre - Brig Campus

Term 4 (11 weeks)

• Global Tourism

• Food & Beverage Management

• Communication & Composition

• Organizational Behaviour & Human Resource Management

• Intermediate Accounting

Term 5 (11 weeks)

• Rooms Division Management

• Marketing Communication

• Law

• Leadership

• Elective (see examples)

 

Year 3

University Centre - Brig Campus

Term 6 (11 weeks)

• Tourism Trends

• Statistics

• Business Environment

• Management Information Systems

• Elective (see examples)

Term 7 (11 weeks)

• Revenue & Yield Management

• Business Research

• Strategic Marketing

• Finance

• Elective (see examples)

Term 8 (11 weeks)

• Strategic Management

• Negotiation, Mediation & Conflict Management

• Industry Project/Dissertation

 

Examples of electives

• Consumer Behaviour

• Convention & Event Management

• Crisis Management

• E-Commerce

• Gaming & Casino Management

• International Event Management

• Language 4 Certificate (Fre/Ger)

• Sustainable Tourism

• Wellness & Spa Management

Electives are delivered by our faculty and also by renowned guest lecturers. Electives may vary each term and are subject to availability.

 

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