Bachelor Of Arts (Hons) Marketing Management (Part-Time)

Marketing Institute of Singapore
Singapore
Qualification
Bachelor's Degree
Study mode
Part-time
Duration
1 year
Intakes
Contact the university / college
Tuition fee (local)
Contact the university / college
Tuition fee (foreign)
Contact the university / college

Entry Requirements

The institute's Board of Studies will assess all qualifications and admit students into the final year of the BA (Hons) Marketing Management programme.
MISTC Diploma in Business Management
MISTC Diploma in Sales and Marketing
MISTC Diploma in Marketing Management AND Advanced Diploma in Marketing Management
Business or related Diploma from Local Polytechnics
Other related Diploma PLUS Advanced and/or Higher Diploma in business are considered on a case-by-case basis


Students without the relevant qualifications would be required to undertake the MISTC Diploma in Business Management / Diploma in Sales and Marketing / Diploma in Marketing Management and/or Advanced Diploma in Marketing Management, which is the equivalent of the 1st and 2nd years of both Bachelor programmes.


The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at their sole discretion.


English Language Requirements
All applicants will be required to demonstrate competence in English. Qualifications which are accepted as satisfying the Northumbria University’s English requirement will include the following:

GCE English Language ‘O’ Level with grade C or better
GCE English Language ‘A’ Level with grade E or better
GCE General Paper with grade C or better
International English Language Testing Systems (IELTS) – An overall band of 6.0 with a minimum band of 6.0 for writing, 6.0 for speaking, 5.5 for listening and 5.5 for reading
Test of English as a Foreign Language (TOEFL) score of at least 550. Other English qualifications will be assessed on a case of case basis.
MIS English Preparatory Programme Level 1 to 4.


Other English qualifications will be assessed on a case-by-case basis.
Northumbria University reserves the right to change

Curriculum

Programme Structure & Curriculum

This Direct Honours programme is offered on both full-time and part-time basis. The Marketing Institute of Singapore Training Centre and Northumbria University offer only the final year of the Bachelor of Arts (Hons) in Marketing Management programme in Singapore.

This programme consists of five modules and one professional project. This is a 12-month part-time programme.

SM0374Strategic Management and Leadership

MK0385Buyer Behaviour and Integrated Marketing Communications

MK0388Marketing Management and Strategy

MK0387Direct and Online Marketing

FN0360Ethics and Governance

NX0315Professional Project
These programmes involve lectures, group discussions, case studies and presentations by students. Weekly lectures are conducted by qualified and experienced local lecturers approved by Northumbria University . Classes are usually held two to three times weekly from 7.00pm to 10.00pm on weekdays or 2.00pm to 5.00pm on Saturdays with a total of up to 36 contact hours per

Share this