The programme is designed for students with the following qualifications:
- A Bachelor’s or Honours degree from a recognised institution or equivalent qualifications; work experience will be an advantage, or
- Mature applicants without the basic entry qualifications but with substantial work experience are encouraged to apply and will be considered on a case-by-case basis.
Please also note:
- A certified IELTS score of at least 6.0 overall will need to be submitted if English is not the applicant’s native language or first language of learning.
Marketing requires a wide range of skills. Students will learn to think analytically, and critically examine the issues confronting the global business environment. Academic quantitative and qualitative research skills and presentation techniques will be developed. Students will also come to understand how to develop brands in the global marketplace.