Master of Marketing

University of Auckland
Auckland, New Zealand
Master's Degree
Study mode
18 months
September Apr
Total tuition fee (local)
USD 24,694
Total tuition fee (foreign)
USD 52,033

About this course

This programme is designed to kick-start careers in marketing for students who have undergraduate degrees in a non-business discipline or business degrees in an unrelated field. Students can expect to develop advanced skills and knowledge in business and marketing, enhancing their competitiveness within the industry.

Entry Requirements

Minimum requirements listed here are the likely grades required and do not guarantee entry. The university assesses each application individually and applicants may require a higher grade to be offered a place.

University of Auckland

  • Completed a BCom or a non-business degree with a GPA of 5.0 in a relevant discipline such as arts, engineering, technology, or science (Taught 180 points)

Another tertiary institution

  • Completed an undergraduate degree or a non-business degree with a GPE of 5.0 in a relevant discipline such as arts, engineering, technology, or science from a recognised university (or similar institution) (Taught 180 points)

Programme-specific entry requirements for postgraduate applicants with international qualifications:

  • GPE: 5
  • Australia (%): Credit average
  • China (%): 985/211: 75-80% or Non985/211: 80-85%
  • India (%): First Class
  • Indonesia (GPA): 3.0
  • Iran (Grade Average): 14.0
  • Malaysia (GPA): 3.0
  • Singapore (GPA): 3.5
  • South Pacific-USP (GPA): 3.0
  • Taiwan (%): 75%
  • Thailand (GPA): 3.0
  • UK (%): 2.1 Honours
  • USA (GPA): 3.0
  • Vietnam (GPA): 7.0

English language requirements

  • IELTS Academic Score: 6.5 with no bands less than 6.0


The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised marketing courses that focus on contemporary marketing practice, market analysis, marketing communications, digital marketing and strategy.

You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

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