1 year
Feb Jul
Study mode
Full-time & Part-time
Tuition fee (entire course)
Foreign students
USD 12,580
NZD 18,850
Other costs
Other costs apply

About this course

Develop a sound understanding of marketing, advertising and consumer behaviour, and learn how to help an organisation achieve its marketing goals. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification. Highlights include:

  • Applied business study: you apply marketing theory and principles to a variety of industry and organisational contexts.
  • Relevant for a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises.
  • Takes into account your own experience.
  • A mix of on-campus classes, online support and self-directed study.
  • Small classes.
  • Pathway into further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme.
  • Part-time study options available.
  • Cross-credits from the Diploma in Management may be available.

Entry Requirements

  • A recognised bachelor degree in the same or similar discipline, with merit achievement, deemed to be an average grade of B- or higher in all level 7 courses; OR
  • A professional qualification in a relevant discipline, recognised as being equivalent to merit achievement in a bachelor degree.

English Language Admission Requirements

  • Applicants must have achieved a minimum standard of English as demonstrated by a minimum of 8 credits at NCEA Level 2 in English (4 in Reading, 4 in Writing).
  • International Students for whom English is not their First Language
    • Completion of one of the following qualifications:
      • NZ Certificate in English Language (NZCEL) Academic Level 5
      • Graduate Certificate in English as an Additional Language (Unitec Qualification)
    • An overall IELTS band score (Academic Format) of 6.5 with a no band score lower than 6;
    • An overall TOEFL pBT (Paper-based Test) score of  590 (plus essay TWE of 5.5) OR an overall TOEFL iBT (Internet-based Test) score of 79 (plus writing score of 21);
    • Level C1 under the Common European Framework of Reference for Languages (CEFR);
    • First Certificate in English (FCE) with a pass at Grade A OR Certificate in Advanced English (CAE) with a score of 58 or higher OR Certificate of Proficiency in English (CPE) with a score of 45 or higher  under the Cambridge International standard tests of English as a foreign language;
    • Pearson Test of English (PToE) (Academic) with a score of 58;
    • City & Guilds Internal English for Speakers of Other Languages (IESOL) C1 Expert with a score of 42.