- Relevant qualifications accepted by the university.
People, Business & International Context
It is important for you to realize that, as an individual, you function in an international context. It is therefore vital to be aware of cultural and contextual differences, and to know how to manoeuvre in these different contexts. This course focuses on the role of individuals and businesses in this global context and helps you to develop cultural and contextual awareness. It also provides the framework for understanding diversity.
In the first year you will start with a business mathematics course. Mathematics plays an important role throughout the curriculum. We feel it is important to train you to think abstractly and figuratively. In addition to business mathematics, statistics and quantitative research skills also play a vital role in the programme. Together with qualitative research skills and academic skills, these elements form the basis of your development as an academically educated, international business administration professional.
Organizing international firms is challenging, for you have to deal with a wide diversity of backgrounds and interests. Organization theory gives you the knowledge you need to understand the structure and dynamics of organizations. Using this knowledge, you will be able to design organizations to help them achieve their goals.
Cross-cultural marketing provides you with in-depth knowledge of the impact of the cultural context on marketing theory and practice. In today’s world, marketers need to understand the context they operate in. For international business, success is dependent on a thorough understanding of the cultural context and how this translates into strategic and tactical marketing decisions. In spite of the trend toward globalization, cultural diversity is present more than ever, inducing companies operating in an international context to adapt to local markets. In this course you will gain an understanding of cultural diversity, how this translates into consumer behaviour, and when and how companies should respond to diversity. You will learn about deciding factors for standardizing or adapting marketing mix elements such as products and services, promotion, distribution, and pricing in an international environment.
Required Exchange or International Internship Minor
All IBA students spend the first half of their third year abroad. We have close connections with over 80 partner universities all over the world where you can spend a semester abroad. You might go to South Africa, Australia, Argentina, Taiwan, Indonesia, China, the USA, France, Italy, Spain, Sweden or other countries. There are also opportunities to combine your courses with an international internship. The possibilities are endless! Our international office will be happy to provide you with further information.
Upon your return, you will spend the second half of your final year taking your choice of courses to complete your Bachelor’s degree and writing your Bachelor’s thesis. You might then decide to pursue e.g. a Master of Science degree in Business Administration or a MSc in Marketing.