- A completed Bachelor's degree in Business studies or a related area
- A background in research methodology
Proficiency in English
- TOEFL score of > 575 (paper based) or > 232 (computer based) or > 90 (internet based)
- IELTS score of > 6.5
- Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE), with a mark of C or higher
Combines key analytical competences with knowledge of international business operations
The theoretical insights and practical (research) competences offered within this Master's programme will enable students to identify and assess factors that can influence communication effectiveness in general, and to study their impact on communication in international organisational contexts in particular. For example, businesses around the world increasingly communicate in English as a lingua franca, both internally and to external stakeholders. As this programme is offered within the Faculty of Arts, there is an inherent emphasis on considering the role that language and languages play in international communication.
This programme gives students the theoretical knowledge and practical insights to analyse and critically evaluate the success of organisational communication in general, and international business communication in particular, in a multinational, multicultural and multilingual context. More specifically, they will explore the impact of globalisation, the role of linguistic and cultural diversity, and the human and operational consequences of language strategies, and how such issues shape, determine and affect the effectiveness of organisational communication.
An interdisciplinary perspective is taken, combining state-of-the-art business communication research and theory, with insights from, for example, intercultural communication, applied linguistics, communication theory and management studies.