- Relevant qualifications accepted by the university.
Cognitive psychology: examines mental processes
If you study the behaviour of people, you should look further than visible behaviour. You also look at what goes on in the mind of a person. Cognitive psychology studies these internal mental processes of a person, such as language, memory, thought and perception. These processes influence all our behaviour, whether rational, subconscious or emotional. Cognitive psychology describes these processes in terms of information processing.
Practical examples of cognitive psychology:
- To predict which telephone numbers are easy to remember, which commercials
- To discover what method of studying for an exam is best
- To argue what information campaigns are most effective.
Biological psychology: to study brain activity as a source of behaviour
Biological psychology assumes that everything we consciously or unconsciously perceive, do and think is due to patterns of activity in the brain. The human brain is among the most complex structures in the world. To study it biological psychology uses various techniques, including the latest brain-imaging techniques. They make it possible to look inside the living brain and measure where activity occurs when you undertake a particular action or have a certain thought. When we combine cognitive psychology with biological psychology, it is called ‘Cognitive Neuroscience’.
Practical examples of biological psychology:
- To use MRI to look inside some one’s brain while he or she performs a certain action or has a certain thought
- To measure the effects of psychoactive drugs, like tranquillisers, amphetamines and caffeine that change the way we think, act and perceive.