Diploma in Mass Communication (Public Relations)

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
May
Total tuition fee (local)
USD 4,313
Total tuition fee (foreign)
USD 6,949

About this course

This programme develops students’ knowledge and practical expertise in formulating PR plans and organising publicity events, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies and tools, PR writing, media relations, media and advertising, public opinion and public speaking. Students’ experiential skills are enhanced via case studies, events and internship.

Entry Requirements

(1)SPM - 3 Credits in the relevant subjects
(2)O Level - 3 Grade C in the relevant subjects
(3)UEC - 3 Grade B in the relevant subjects
(4)Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subject:
(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Curriculum

  • Fundamentals of Public Relations
  • Fundamentals of Integrated Marketing
  • Introduction to Mass Communication
  • Introduction to Information Technology
  • Public Oration
  • Customer Relations
  • Electronic Media Studies
  • Introduction to Electronic Publishing
  • Presentation Tactics for PR
  • Production and Publication for PR
  • Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
  • Public Relations Writing
  • Introduction to PR Event
  • Public Opinion and Persuasion
  • Communication Law
  • Public and Media Relations
  • Introduction to Digital PR
  • Introduction to Research Methods
  • Entrepreneurship
  • Malaysian Constitutional Framework and Policies OR Malaysia and International Relations
  • Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social and Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

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