About this course
This programme aims to provide students a holistic exposure of media especially in this era of convergence. Students will have greater understanding of the mass media – their functions, impact and future direction. Students will also acquire writing, speaking and audio-visual production skills that enhance their employment for the multifaceted media industries.
Entry Requirements
(1)SPM - 3 Credits in the relevant subjects
(2)O Level - 3 Grade C in the relevant subjects
(3)UEC - 3 Grade B in the relevant subjects
(4)Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government
Compulsory subject:
(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
Curriculum
- Introduction to Communication and Media Studies
- Public Speaking Skills
- Fundamentals of Journalism
- Communication, Culture and Society
- Media Writing 1
- Fundamentals of Advertising
- Introduction to Electronic Publishing
- The New Media
- Fundamentals of Public Relations
- Media Writing 2
- Introduction to Communication Theories and Research
- Basic Photography Skills
- Music Appreciation (Elective) or Introduction to Drama (Elective)
- Malaysian Legal Framework and Policies in Communication
- Social Media and Applications
- Basic Publication Skills
- Basic Video Production
- Persuasive Communication
- Industrial Attachment
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
- English Language, Pengajian Malaysia 2, Bahasa Kebangsaan A, English for Communication, Social and Work Etiquette, Civic Consciousness and Volunteerism, English for IELTS, Co-curricular
*Co-Curricular Courses can be taken in any semester of the study