Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
May
Total tuition fee (local)
USD 7,956
Total tuition fee (foreign)
USD 12,053
Entry Requirements
- STPM full passes in 2 relevant subjects.
- A level full passes in 2 relevant subjects.
- UEC Grade B in 5 relevant subjects which must include a SPM pass in Bahasa Malaysia.
- TAR UC Foundation in Arts (Track A/B).
- Relevant Diploma.
- SPM Credit/ O Level Grade C/ UEC Grade B in English Language.
Curriculum
This programme develops students’ industry and experiential expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce capable PR practitioners, media liaisons and strategic managers, it entails courses in corporate communication, crisis management, integrated marketing communication, advertising, social media, public opinion, and media ethics. Students’ experiential skills are enhanced via case studies, campaigns management and internship.