Bachelor of Public Relations (Hons)

About this course

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Curriculum

• Introduction to Mass Communication

• Introduction to Public Relations

• Public Speaking for PR

• Public Relations Strategies & Tools

• Public Relations Writing

• Public Opinion & Persuasion

• Media Law & Ethics

• Media Relations

• Communication Theories

• Communication Research Methods

• Theories, Roles & Models of PR

• PR and New Media

• Globalisation & Communication OR Socio-Cultural Communication 

• Advanced PR Writing

• Introduction to Integrated Marketing Communication

• PR Campaign Planning & Management

• Statistical Analysis for Communication

• Crisis Management in PR

• Introduction to Organisational Communication OR Psychology for Communication

• Publication for PR OR Multimedia Tools for PR

• Public Relations ProjectI

• Public Relations Project II

• PR Practices in Malaysia

• Introduction to Corporate Communication

• Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

• Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study