About this course
This programme takes the relationships between media and society to a greater height where students are exposed to various actors, interests and issues that revolve around the media systems. Students will acquire knowledge concerning media policies, industries, audiences, cultures and social concerns. This programme further complements students' conceptual understanding with research, writing, computing and organisational skills that will enhance their competitiveness in the employment market.
Entry Requirements
(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Arts (Track B) OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA
Compulsory subject:
(1), (2), (3) and (4) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
Curriculum
- Introduction to Mass Communication
- Media Writing (Print & Electronic)
- Fundamental of Media Planning
- Introduction to Human Communication
- Print Production
- Introduction to Film
- Malaysia: Religious & Cultural Practices
- Rhetoric
- Communication Theories
- Communication Research Methods
- Media Audiences OR Visual Communication
- Electronic Media Production
- Media Management
- Content Editing
- Theory of Film
- Statistical Analysis for Communication
- Industrial Attachment
- Politics & the Media
- Online Business & Communication
- Media Studies Project I
- Writing Strategy OR Broadcast Journalism
- Documentary Production OR Comparative International Media
- Media Studies Project II
- Seminar on Issues in Media Communication
- Media Literacy
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
-
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular
*Co-Curricular Courses can be taken in any semester of the study