Bachelor of Business (Hons) in Marketing

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Bachelor's Degree
Study mode
3 years
May October
Total tuition fee (local)
USD 8,195
Total tuition fee (foreign)
USD 12,197

About this course

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Entry Requirements

(1) SPM - 3 Credits in the relevant subjects

(2) O Level - 3 Grade C in the relevant subjects

(3) UEC - 3 Grade B in the relevant subjects

(4) Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

i) (1), (2) or (3) must include SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject

ii) (1), (2) or (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.


a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.


  • IT Fundamentals and Applications 
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Microeconomics
  • Macroeonomics 
  • Elective I/ Elective II
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Advertising and Promotion
  • Human Resource Management
  • Management Information Systems
  • Retail Management
  • Operations Management
  • Principles of Finance
  • Case Study
  • Project Paper 
  • Pricing Strategy
  • Product Management
  • Strategic Planning and Management
  • Business Research
  • Customer Relationship Management
  • Strategic Marketing & Decision Making
  • Integrated Marketing Communications
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship 
  • Social Commerce
  • Applied Marketing Research
  • Industrial Training
  • Elective III / Elective IV 

Compulsory Courses:
English Language, English for Communication, English for Management, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A, *Co-curricular.

*Co-Curricular Courses can be taken in any semester of the study

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