Bachelor of Business (Marketing)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, July
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available

Admissions

Intakes

Fees

Tuition

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Foreign students

Estimated cost as reported by the Institution.

Application

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Foreign students

Student Visa

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Foreign students

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Entry Requirements

  • A Levels: 10 points
  • STPM: CC
  • Australian Matriculation: ATAR 60
  • Other relevant qualifications accepted by the university.

English Requirement:

  • IELTS: 6.0
  • TOEFL: 550
  • MUET: Band 4
  • O-Level English (119): Credit
  • Other qualifications accepted by the university.

Curriculum

Business Core:

  • Accounting for Decision Making
  • Business Statistics
  • Business Law
  • Information Systems for Business
  • Economic Principles 
  • Introduction to Marketing
  • Management & Organisation Behaviour

Business Challenge Unit:

  • International Business Challenge
  • Applied Business Challenge 

:Marketing Specialisation

  • Integrated Marketing Communications
  • Marketing Research
  • Consumer Behaviour
  • Marketing Services and Experiences
  • Product and Services Innovations
  • International Marketing
  • Marketing Planning & Strategy

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