Bachelor of Communication (Hons)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, May, September, November
Tuition (Local students) $ 13,961
Tuition (Foreign students) $ 15,155

About

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Admissions

Intakes

Fees

Tuition

$ 13,961
Local students
$ 15,155
Foreign students

Estimated cost as reported by the Institution.

Application

$ 0
Local students
$ 0
Foreign students

Student Visa

$ 492
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

Academic Requirements

  • GCE A Levels / STPM: 2 Principal Passes
  • UEC: Min. 5 Credits inclusive of English
  • Diploma: CGPA 2.0
  • Foundation Studies: CGPA 2.0
  • Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency)

English Language Requirements

  • Local Student
    • Credit (SPM / 1119 / UEC / O Levels examination) / Min. score of Band 4 in MUET
  • International Student
    • Band 5.5 in IELTS; or a score of 196 (computer-based) or 69 (internet-based) or 525 (paper-based) in TOEF

Curriculum

YEAR 1

  • Academic English 1
  • Academic English 2
  • Introduction to Mass Communication
  • Professional Development & Leadership Skills
  • Public Speaking
  • Principles of Journalism
  • Communication Law
  • Principles of Advertising
  • Organisational Communication
  • Introduction to Creative Media

 YEAR 2

  • Introduction to Corporate Communication
  • Communication Theories
  • Intercultural Communication
  • Media, Culture & Society
  • Specialisations (4 subjects)

YEAR 3

  • Research Methodology
  • Dissertation
  • Internship
  • Multimedia & Web Design (Elective)
  • Specialisations (3 subjects)

MPU Subjects

  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam & Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)

SPECIALISATIONS

Corporate Communication

  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management 

 Advertising Media Management

  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Buying and Planing
  • Principles of Marketing
  • Strategic Brand Management

Journalism & Broadcasting

  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen

Visual Communication

  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation

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