Bachelor of Arts (Honours) in Public Relations and Event Management

International University of Malaya-Wales (IUMW)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
Contact the university / college
Total tuition fee (local)
USD 13,916
Total tuition fee (foreign)
USD 15,728

About this course

Programme is designed to provide students with knowledge on public relations and in-depth knowledge of event management, allowing students to communicate and manage organisation images through comprehensive plans, strategies, and their execution. In fulfilling industry needs, students will be exposed to industry practises and they will have hands-on experience of working with real-life industry pitches, projects, and assignments.

Entry Requirements

Malaysian Students

  • Pass Matriculation under the Ministry of Education with at least a CGPA of 2.00 or equivalent; OR
  • Pass IUMW Foundation Studies or equivalent; OR
  • Possess a Diploma (minimum CGPA of 2.00) or any other qualification recognised by the Malaysian Government; OR
  • Pass STPM with at least Grade C (CGPA 2.00) in three (3) subjects or equivalent; OR
  • Pass UEC with minimum of Grade B in at least five (5) subjects; OR
  • Fulfill other entry requirements that are recognised by the University Senate.

+ Minimum three (3) credits in SPM are required for PTPTN application

International Students

  • Pass A-Level with 2 principal passes or equivalent, recognised by the Malaysian Government; AND
  • Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 500.

Curriculum

Year 1

  • Public Speaking and Presentation Skills
  • Introduction to Mass Communication
  • Introduction to Public Relations
  • Introduction to Event Management
  • Event Software Applications
  • Writing for News Media
  • Intercultural Communication
  • Interpersonal Communication / Human Resource Management
  • Social Media for Public Relations
  • Writing for Public Relations
  • Web Design and Development
  • Media in Malaysia*
  • Co-curriculum 1
  • Hubungan Etnik* / Bahasa Melayu Komunikasi 2**

Year 2

  • Communication Theories
  • Event Finance Planning and Management
  • Digital Desktop Publishing
  • Event Risk Management
  • Digital Media Entrepreneurship / Organisational Communication
  • Crisis and Reputation Management
  • Sustainability Communications
  • Social Media Analytics
  • Media and Communication Research Methods
  • Brand Management / Consumer Behaviour
  • English for Professional Communication
  • Co-curriculum 2
  • Tamadun Islam dan Tamadun Asia / Malaysian Studies 3

Year 3

  • Media Ethics and Governance
  • Live Event Design and Management
  • Undergraduate Research Project 1
  • International Public Relations
  • Live Event Delivery
  • Undergraduate Research Project 2
  • Professional Internship

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