Course overview
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, May, September |
| Tuition (Local students) | $ 7,829 |
| Tuition (Foreign students) | $ 7,829 |
About
Effective communication management influences people?s perceptions and is able to generate a positive and favourable image of an individual, an organisation and even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of the company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.
Admissions
Intakes
Fees
Tuition
- $ 7,829
- Local students
- $ 7,829
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- SPM / O-Levels / UEC or equivalent with a minimum of three (3) credits.
Note: Applicants with other qualifications are considered on a case-by-case basis.
Curriculum
- Principles of Public Relations
- Media, Culture and Society
- Introduction to Mass Communication
English for Academic Purposes - Critical Writing and Referencing Skills
- Introduction to Sociology
- Fundamentals of Business Computer Applications
- Communication Law
- Public Speaking Skills
- News Writing for Print Media
- Organization Communication
- Introduction to Integrated Marketing
- Principles of Advertising
- Art of Event Design
- MPU Subjects
- Principles of Copy Writing
- Desktop Publishing
- Creative Writing for Media
- Social Media Strategies for Public Relations
- Corporate Crisis Management
- Business Ethics and Corporate Citizenship
- Entrepreneurship Development
- The Event Industry
- Windows into Hospitality and Tourism
- Service Management
- Human Capital Management
- Personal Development Skills 1, 2 & 3
Professional Work Placement Programme:
You will undergo a semester of comprehensive training in the professional work placement programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.