Diploma in Public Relations

BERJAYA University College
Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
January May September
Total tuition fee (local)
USD 8,965
Total tuition fee (foreign)
USD 8,965

About this course

Effective communication management influences people?s perceptions and is able to generate a positive and favourable image of an individual, an organisation and even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of the company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.

Entry Requirements

  • SPM / O-Levels / UEC or equivalent with a minimum of three (3) credits.

Note: Applicants with other qualifications are considered on a case-by-case basis.

Curriculum

  • Principles of Public Relations
  • Media, Culture and Society
  • Introduction to Mass Communication
    English for Academic Purposes
  • Critical Writing and Referencing Skills
  • Introduction to Sociology
  • Fundamentals of Business Computer Applications
  • Communication Law
  • Public Speaking Skills
  • News Writing for Print Media
  • Organization Communication
  • Introduction to Integrated Marketing
  • Principles of Advertising
  • Art of Event Design
  • MPU Subjects
  • Principles of Copy Writing
  • Desktop Publishing
  • Creative Writing for Media
  • Social Media Strategies for Public Relations
  • Corporate Crisis Management
  • Business Ethics and Corporate Citizenship
  • Entrepreneurship Development
  • The Event Industry
  • Windows into Hospitality and Tourism
  • Service Management
  • Human Capital Management
  • Personal Development Skills 1, 2 & 3

Professional Work Placement Programme:
You will undergo a semester of comprehensive training in the professional work placement programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.

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