Master of Science in Global Marketing Management
Course overview
Qualification | Master's Degree |
Study mode | Full-time |
Duration | 1 year |
Intakes | June, September |
Tuition (Local students) | $ 7,641 |
Tuition (Foreign students) | $ 10,297 |
About
Through this course, it will provide students with an overview of marketing in a global environment. Students will also be given the appropriate platform to build an understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market. This course will also assist students to focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
Admissions
Intakes
Fees
Tuition
- $ 7,641
- Local students
- $ 10,297
- Foreign students
Estimated cost as reported by the Institution.
Application
- $ 31
- Local students
- $ 148
- Foreign students
Student Visa
- $ 507
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
-
Bachelor’s degree with minimum CGPA of 2.75 or equivalent as acceptable by the Senate.
-
Bachelor’s degree not meeting CGPA 2.75 but above CGPA 2.50; can be accepted provided that candidates have at least 5 years of working experience in a relevant field.
Curriculum
Core Modules
- Statistics and Decision Making
- Strategic Marketing Management
- Euro Asia Global Business and Trends
- Global Marketing Management
- Integrated Marketing Communications
- Managing Creativity and Innovation
- Marketing and Sustainability in the Age of Globalisation
- New Product Development and Innovation
- Research Methodology
- Services Marketing
Optional Modules
- Dissertation
OR
- Business Ethics and Corporate Responsibility
- Entrepreneurship in Euro Asia
- Strategies in Emerging Markets
- Project Paper/Case Study
The above 4 modules will be offered subject to Terms and Conditions.
Optional modules may be pre-selected for students at the beginning of 2nd semester. If students wish to select the option modules, they might be required to choose from the intensive delivery modules which are planned throughout the year.
Dissertation
Students will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry-based purposes. Either route will require students to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.