BA (Hons) in Marketing Management

Asia Pacific University of Technology and Innovation (APU)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
June September November
Total tuition fee (local)
USD 20,848
Total tuition fee (foreign)
USD 21,135

About this course

This course is designed to instill an understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing among students.Students will also be exposed to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management. A combination of other marketing and general business modules will allow students to gain a clear understanding of the vital role of marketing within the business context. Furthermore, students will learn how the marketing discipline makes its impact in a variety of contexts.

Entry Requirements

  • 2 Principal Passes at STPM level and with 4 Credit Passes at SPM; or
  • 2 Passes at ‘A’ Levels; or
  • The APIIT/APU Foundation or equivalent with CGPA of 2.0; or
  • 5 Grade B's in UEC; or
  • Canadian Pre-University (CPU) with minimum average of 50%; or
  • Australian Matriculation (AUSMAT) with minimum average of 60%; or
  • South Australian Matriculation Certificate (SAM) with minimum of 60%; or
  • International Baccalaureate with minimum 24 marks;
  • Victorian Certificate of Education with minimum average of 50%;
  • Ontario Secondary School Diploma with minimum average of 50%; or
  • A qualification that APU accepts as equivalent to the above.

Curriculum

Level 1
Common Modules

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Level 2
Common Modules

  • Behavioral Science in the Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Cultures and Communications
  • Business Research Methods

Specialised Modules

  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Consumer Behaviour

Internship

After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Marketing Management.

Level 3
Specialised Modules

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning

MOHE Compulsory Subjects

  • Malaysian Studies
  • Moral Studies
  • Bahasa Malaysia
  • Co-Curriculum
  • Tamadun Islam dan Tamadun Asia (TITAS)

Share this