Carlow, Ireland
Qualification
Master's Degree
Study mode
Full-time
Duration
1 year
Intakes
September
Total tuition fee (local)
USD 6,167
Total tuition fee (foreign)
USD 12,613
About this course
This course at Institute of Technology Carlow encourages graduates and professionals searching to explore the strategic implication of the digital era and to build their career path in digital marketing. It also provides potential students with an opportunity to study for an MSc in Digital Marketing corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).
Special feature:
- Learners on the course will have an opportunity to work on live business projects.
Entry Requirements
- IT Carlow prefers ideal candidates from a marketing background and/ or has an interest in and aptitude for digital marketing.
- Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:
- Marketing or a business discipline
- Computer Science or
- Cognate courses.
Curriculum
- Strategic Marketing Management
- Digital Marketing Technologies
- Digital Marketing Landscape & Strategy
- Marketing Communications in a Digital Era
- Design, User Experience & Content Writing
- Data Analytics & Consumer Insights
- Digital Marketing Research Project