Sales and Marketing Certificate - Full-Time

Galway Business School
Galway, Ireland
Qualification
Certificate
Study mode
Full-time
Duration
14 weeks
Intakes
January September
Total tuition fee (local)
USD 3,083
Total tuition fee (foreign)
USD 4,204

About this course

This semester long certificate will cover the fundamentals of business communications, sales management, marketing research, planning and brand management.

On completion of the course you will be able to identify the processes involved in the development of a marketing strategy such as market segmentation, targeting and positioning. 

Entry Requirements

-

Curriculum

Business Communications (10 ETCS)

  • Targeting strategies
  • Business writing & planning
  • Managing the product mix
  • Effective communication

Sales Management (10 ETCS)

  • Sales force design process
  • Managing groups
  • Managing sales performance
  • Sales coaching

Introduction to Marketing (10 ETCS)

  • Marketing research
  • Marketing planning
  • Channels of distribution
  • Brand management

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