Bachelor of Business (Hons) - Marketing

Dundalk Institute of Technology
Louth, Ireland
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
September
Total tuition fee (local)
USD 10,932
Total tuition fee (foreign)
USD 33,467

Entry Requirements

English Language Requirements:

  • IELTS 6.0 or internationally-recognised equivalent English exam.

Curriculum

Year 1
Semester 1

  • Study, Research and Communication Skills
  • Accounting for Business
  • Microeconomics
  • Entrepreneurship 1
  • Management
  • plus one of the following electives: 
    • French 1, English 1, Essential Office Applications

Semester 2

  • Study, Research and Communication Skills
  • Accounting for Business
  • Macroeconomics
  • Entrepreneurship 2
  • Marketing
  • plus one of the following electives: 
    • French 2, English 2, Online PR

Year 2 
Semester 3

  • Business Law
  • Financial Management
  • Sales & MarCom Management
  • Technology Information Management 1
  • Innovative Marketing Process & Planning
    • plus one of the following electives: French 3, English 3,  Consumer Psychology for Marketing

Semester 4

  • Business Law
  • Management Accounting
  • Innovative Marketing Process & Planning
  • Technology Information Management 2
  • Sales & MarCom Management
  • plus one of the following electives: 
    • French 4, English 4, Quantitative Techniques,

Year 3 is a study year abroad with one of our numerous partner colleges, offering the opportunity to greatly enhance your  professionalism, personality, employability and your awareness of other cultures. It is a compulsory part of your Marketing programme.

Share this