BA (Hons) - Public Relations And Online Communication

Dundalk Institute of Technology
Louth, Ireland
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
September
Total tuition fee (local)
USD 10,932
Total tuition fee (foreign)
USD 33,467

Entry Requirements

English Language Requirements:

  • IELTS 5.5 or internationally-recognised equivalent English exam.

Curriculum

Year 1
Semester 1

  • Research and Communication Skills
  • Creativity, Innovation and Teamwork
  • Essential Office Applications
  • Online PR

Semester 2

  • PR Theory
  • PR Writing
  • Workplace Communication Skills
  • Advertising
  • Photography
  • Graphic Design

Year 2
Semester 1
Mandatory

  • Media Law
  • Digital Video Production
  • Accounting

Electives

  • Management
  • Erasmus English 1

Semester 2
Mandatory

  • PR Skills and Processes
  • Commercial Media Publishing
  • Contemporary Ideas on Social Change
  • Business FinanceSocial Psychology

Electives

  • Marketing
  • Erasmus English 2

Year 3
Semester 1
Mandatory

  • Writing for Online Media
  • Event Management
  • Life Skills for the Enterprising Graduate
  • Contemporary Irish Politics
  • Entrepreneurship

Semester 2
Electives

  • Industry Project
  • Studies Abroad (General)
  • Placement Preparation*
  • Work Placement*

Year 4
Semester 1
Mandatory

  • PR Strategy 1
  • Crisis Management
  • Action Research & Project Planning
  • Human Resource Management
  • International Business

Semester 2
Mandatory

  • PR Strategy 2
  • PR Agency Lab
  • Digital Marketing
  • Media Studies
  • Business Ethics

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