Bachelor of Marketing

BINUS International University
Daerah Khusus Ibukota Jkt, Daerah Khusus Ibukota Jakarta, Indonesia
Bachelor's Degree
Study mode
4 years
February March
Tuition fee (local)
Contact the university / college
Tuition fee (foreign)
US$ 32,996

Entry Requirements

  • High School Diploma: All Major of SMA, SMK
  • Pass BINUS International Entrance Test
  • TOEFL score of 550 or better
  • Official IELTS 6.5 overall or better with 5.5 for writing
  • Official Internet Based TOEFL of 80 overall or better; with 15 for writing module or better.


  1. International & Overseas High Diploma need to be legalized by the Department of National Education of Republic Indonesia. 
  2. The scores obtained for your tests will determine your rank and only students who have obtained Rank 1 or Rank 2 will be considered.


Marketing Courses - Marketing Management

  • Microeconomics
  • Academic English I
  • Marketing Fundamentals
  • Business Mathematics
  • Macroeconomics
  • Academic English II
  • Introduction to IT
  • Management & Leadership
  • Consumer Behaviour
  • Business Statistics
  • Business Communication
  • Introduction to Financial Accounting
  • Character Building: Self Development
  • Character Building: Interpersonal Development
  • Character Building: Spiritual Development
  • Character Building: Professional Development
  • Systems Thinking
  • Product & Brand Management
  • Human Resources Management
  • Services Marketing
  • Financial Management for Business
  • E-Marketing Management
  • Supply Chain & Operations Management
  • Ethics in Digital World
  • Research Methodology
  • Managerial Economics
  • Cost & Management Accounting
  • Business to Business Marketing
  • Pricing Management & Strategy
  • Digital Campaign & Promotions Management
  • Social Media & New Media Marketing Strategies
  • Sales Management
  • Research Method in Marketing
  • Business in Indonesia
  • Entrepreneurship
  • Internship
  • Relationship with Marketing
  • Wed Analytic and e-CRM
  • Website Usability & Design
  • Distribution & Retail Channels
  • Thesis
  • International Marketing
  • Contemporary Issues in Marketing

Additional Courses for Double Degree in International Business

  • Financial Statement Analysis
  • Business Law

Minor in Accounting (Required Course(s))

  • Introduction to Financial Accounting
  • Cost & Management Accounting
  • Financial Management for Business
  • Accounting Information System
  • Indonesian Taxation I
  • Intermediate Financial Accounting
  • Corporate Financial Reporting Analysis

Elective Courses

  • Intermediate Financial Accounting
  • Corporate Financial Reporting Analysis
  • Indonesian Taxation 1
  • Auditing 1
  • Accounting Theory


  1. Curriculum for Single Degree Program - Students are required to complete all courses at BINUS International to obtain Sarjana Ekonomi (SE) degree.
  2. Curriculum for Double Degree Program - Students are required to complete the courses offered in the first 5 (five) semesters at BINUS International, then continue with 2 (two) semesters of studying abroad at Curtin Business School and finally complete the final semester at  Binus International or complete the first 6 (six) semesters at BINUS International then finish the last 2 semesters of their study period at  Cologne Business School – Germany.

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