BSc in Commerce and Marketing

Budapest Metropolitan University of Applied Sciences
Budapest, Hungary
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
February September
Total tuition fee (local)
USD 13,342
Total tuition fee (foreign)
USD 18,051

About this course

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Entry Requirements

  • Completed secondary school studies
  • Intermediate knowledge of English (e.g.: IELTS min 5.0; TOEFL iBT min 61)

Curriculum

  • Tendencies in Marketing and Advertising;
  • Marketing Communication;
  • Branding;
  • Media Planning;
  • Business Presentation and Correspondence;
  • Communication Skills Development Training;
  • Case Studies in Marketing;
  • Marketing and Film;
  • Training in how to handle the media;
  • International Marketing;
  • Country, Region and City branding;
  • Market Research;
  • Political PR;
  • Logistics;
  • Psychology of Advertising;
  • Symbols in Advertising;
  • Advertising Planning;
  • Events Organization;
  • Organizational PR;
  • Web 2.0;
  • Web Design

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