Bachelor of Arts (Honours) in Advertising

Technological and Higher Education Institute of Hong Kong (THEi)
Hong Kong
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 51,342

About this course

The programme aims to cultivate the creativity and design thinking of students. By gaining an in-depth understanding of traditional advertising and exploring application of transmedia in advertising, students will be able to develop effective advertising solutions through conducting research, analysis, implementation and evaluation.

 

Entry Requirements

International Students:

  • Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
  • IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
  • IELTS overall score at 6 or equivalent 

Curriculum

Year 1 :

  • Advertising & Marketing Principles
  • The Language of Signs
  • Design Thinking
  • Media Aesthetics
  • Types & Images
  • Storytelling
  • Interface Design
  • Videography
  • GE Core Module : English for Academic Studies 1
  • GE Core Module : Chinese 1
  • GE Core Module : The Human Spirit 

Year 2 :

  • Copywriting
  • Consumer Behaviour
  • Corporate Identity & Branding
  • Games & Interactivity
  • Media Morality
  • Visual Dynamics OR Animation OR Character Design for Branding
  • Interactive Advertising
  • Web Design & Construction OR Branding in the Movies
  • GE Core Module : English for Academic Studies 2
  • GE Elective Module 1
  • GE Core Module : Habits of Scientific Thinking 

Year 3 :

  • Design Studio - Communication Strategy
  • Design Studio - Advertising Strategy
  • Digital Marketing
  • Collaborative Project
  • Strategy in Human Senses OR Controversial Advertising
  • GE Core Module : English for Professional Purposes
  • GE Core Module : Chinese 2
  • GE Elective Module 2
  • GE Core Module: Social Dynamics of Organisations

Year 4 :

  • Dissertation 1
  • Design Studio - New Media Campaign
  • Design Management
  • Final Design Studio
  • Dissertation 2
  • Mobile and Social Media Advertising
  • Public Relations & Event Planning OR Green Propaganda
  • GE Elective Module 3
  • GE Elective Module 4

Remark : Students are required to take a Work-integrated Learning module upon completion of Year 1 and Year 2 curriculum.

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