Higher Diploma in Visual Communication

Hong Kong Design Institute (HKDI)
Hong Kong
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 14,167

About this course

This programme aims to develop students’ ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including branding and marketing, persuasive strategy, information, interactive design and visual manipulation. We aim at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast paced and ever changing regional creative environment.

This programme is designed with an emphasis on generic, language and communicaiton skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Entry Requirements

International Students:

  • Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
  • IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
  • IELTS overall score at 5 or equivalent 

Curriculum

Semester 1 :

  • English and Communication : Workplace Interaction
  • Whole Person Development : Self-efficacy Enhancement
  • Information Technology Essential - Design
  • Cultural Studies Fundamentals
  • Design Vocabulary and Communication
  • Expanded Studies : Visual Expression
  • Drawing and Visualization
  • Introduction to Photography
  • Introduction to Typography
  • Digital Visualization

Semester 2:

Common Modules :

  • English and Communication : Workplace Correspondence
  • Vocational Chinese Communication : Putonghua Conversation and Reports
  • Whole Person Development : SMART in Action
  • Whole Person Development : Integrated Career Development
  • Creative Thinking 1 : Hemispheric Thinking
  • Professional Practice: Profession Planning and Portfolio Management
  • Expanded Studies : Community Visualization Workshop

Higher Diploma in Visual Communication :

  • Experimental Book Design
  • Narrative Illustration
  • Experimental Typography
  • User Centred Design and Usability

Higher Diploma in Visual Communication (Brand Design) :

  • Introduction to Brand Design
  • Narrative Illustration
  • Experimental Typography
  • User Centred Design and Usability

Higher Diploma in Visual Communication (Information Design) :

  • Information Design Basics
  • Narrative Illustration
  • Experimental Typography
  • User Centred Design and Usability

Higher Diploma in Visual Communication (Photography) :

  • Principles of Photography Processes
  • Studio Photography
  • Digital Photography Workflow
  • User Centred Design and Usability

Semester 3:

Common Modules :

  • English and Communication : Reports
  • Whole Person Development : Global Vision
  • Creative Thinking 2 : Strategic Thinking
  • Expanded Studies : Cultural Study Trip

Higher Diploma in Visual Communication :

  • Marketing and Consumer Behaviour
  • Introduction to Brand Design
  • Packaging Design

Higher Diploma in Visual Communication (Brand Design) :

  • Marketing and Consumer Behaviour
  • Publication Design
  • Packaging Design

Higher Diploma in Visual Communication (Information Design) :

  • Marketing and Consumer Behaviour
  • Introduction to Brand Design
  • Event Promotion Design

Higher Diploma in Visual Communication (Photography) :

  • Documentary Photography
  • Hybrid Media
  • Time Based Imaging

Semester 4:

Common Modules :

  • English and Communication : Persuasive Presentations
  • Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
  • Cultural Studies and Design
  • Expanded Studies : Cultural Research and Analysis

Higher Diploma in Visual Communication :

  • Motion Graphic Studio
  • Production Design : Script comes to Life
  • User Experience Design
  • 3D Visualization

Higher Diploma in Visual Communication (Brand Design) :

  • Motion Graphic Studio
  • Brand Promotion Strategy
  • Emotional Brand Experience
  • Brand Management

Higher Diploma in Visual Communication (Information Design) :

  • 3D Visualization
  • Information Design Studies
  • Wayfinding Design

Higher Diploma in Visual Communication (Photography) :

  • Issues in Contemporary Photography
  • Fine Art Photography
  • Intermediate Portfolio

Semester 5:

Common Modules :

  • English and Communication : Promotional Materials
  • Aesthetics and Semiotics
  • Graduation Project
  • Professional Practice : Business Context For Visual Communication
  • Expanded Studies : Strategic Design and Opportunity
  • Digital Portfolio and Self Promotion

Modules Across Semesters :

  • Industrial Attachment

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