Higher Diploma in Fashion Branding and Buying

Hong Kong Design Institute (HKDI)
Hong Kong
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 14,167

About this course

Hong Kong is an international fashion business centre. Many international enterprises have regional offices in Hong Kong and their businesses spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in the different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communications, (2) product development and sourcing, (3) buying and retail management, or (4) visual merchandising.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Entry Requirements

International Students:

  • Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
  • IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
  • IELTS overall score at 5 or equivalent 

Curriculum

Common Modules :

  • Fashion Branding and Marketing
  • Fashion Design
  • Fashion Materials
  • Fashion Technology
  • Trend Analysis
  • Globalization and Fashion Business Environment
  • Cultural Studies
  • Design Vocabulary and Communication
  • Creative Thinking
  • English and Communication
  • Putonghua
  • Information Technology
  • Industrial Attachment
  • Graduation Project
  • Whole Person Development : Self-efficacy Enhancement
  • Whole Person Development : SMART in Action
  • Whole Person Development : Integrated Career Development
  • Whole Person Development : Global Vision

Higher Diploma in Fashion Branding and Buying (Branding and Communication) :

  • Fashion Styling and Photography
  • Fashion Advertising
  • Fashion Event Planning
  • Fashion Public Relations
  • Fashion Editorial
  • Fashion Brand Management
  • Consumer Behaviour; CAD for Fashion Advertising

Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing) :

  • Fashion Merchandising Business
  • Quality Evaluation and Testing
  • Fashion Product Development
  • Apparel Analysis
  • Material Analysis
  • Quality and Compliance Management
  • Supply Chain Management
  • CAD for Product Development

Higher Diploma in Fashion Branding and Buying (Retail Buying and Management) :

  • Fashion Business Operations
  • Fashion Retailing
  • Fashion Buying
  • Fashion Marketing and Branding
  • China Business Development
  • Fashion Entrepreneurship
  • Visual Merchandising
  • CAD for Fashion Advertising
  • Consumer Behaviour

Higher Diploma in Fashion Branding and Buying (Visual Merchandising) :

  • Drawing and Design Principles
  • CAD for Visual Merchandising
  • 2D and 3D Studies
  • Consumer Behaviour
  • Fashion Styling and Mannequin Display
  • Spatial Design and Production
  • Retail Environmental Studies

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