Duration
2 years
Intakes
Study mode
Full-time
Other costs
Other costs apply

About this course

Upon successful completion of this programme, students will be able to:

  • Communicate competently in English and Chinese as ethical professional communicators in a range of positions including as Public Relations Practitioners ;
  • Apply communication strategies and PR skills to the practice of public relations ;
  • Competently employ appropriate generic skills in lifelong learning and employment, including independent and cooperative teamwork learning strategies; effective interpersonal, small group and intercultural communication skills, and quantitative and qualitative analytical skills ;
  • Draw on some major ideas in arts and humanities, science and technology to their own area of study.

Entry Requirements

  • Completion of the CCCU Diploma in General Studies programme (Note 4) or a one-year full-time Pre-Associate Degree programme;
  • Grade E or above in one General Certificate of Education A-level (or A2)/International A-Level subject. Two Advanced Subsidiary (AS) level subjects will be considered equivalent to one GCE A-Level. The same subject may not be counted at both the A Level and AS Level;
  • A National University Entrance Examination score above the cut-off lines set for entry into non-government universities AND a minimum English score of 100.
  • Other equivalent qualifications, including International Baccalaureate Diploma, are also accepted as satisfying the entrance requirements.
  • Score of 500 (paper-based test) or score of 173 (computer-based test) or score of 60 (internet–based test) in the Test of English as a Foreign Language (TOEFL)
  • Overall band score of 5 in the International English Language Testing System (IELTS), to be considered for admission.