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MBA in International Marketing

Course overview

Statistics
Qualification Master's Degree
Study mode Full-time, Part-time, Online
Duration 18 months
Intakes January, February, March, April, May, June, July, August, September, October, November, December
Tuition (Local students) Data not available
Tuition (International students) Data not available

About

You will head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. An MBA in International Marketing will open the door for a career as a marketing manager for a global company.

This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.

Admissions

Intakes

Fees

Tuition

Data not available
Local students
Data not available
Foreign students

Estimated cost as reported by the Institution.

Application

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Local students
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Foreign students

Student Visa

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Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution
  • At least one year work experience before start of IU MBA programme (achieved after previous studies)
  • Plus: At least two years work experience when you want to graduate.
  • Degree certification of at least “Befriedigend” [lower second equivalent]
  • Proof of English skills 
    • TOEFL (min. 80 points) or
    • IELTS (min. Level 6) or
    • Duolingo English test (min. 105 points) or
    • Cambridge Certificate (min. B grade overall) or
    • Equivalent proof

The proof must be provided before the start of the study and must not be older than two years. If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.

Curriculum

 

1 Semester

  • Leadership 
  • Innovation and Entrepreneurship 
  • International Marketing 
  • Performance Measurement 
  • Corporate Finance 
  • Managerial Economics 

2 Semester

  • Strategic Management 
  • Change Management 
  • Managing in a Global Economy 
  • Elective A - Introduction: Global Brand Management 
  • Elective A - Specialisation: Sales and Pricing 
  • Elective B - Introduction: International Consumer Behaviour 

3 Semester

  • Elective B - Specialisation: Applied Marketing Research 
  • Capstone Project 

 

Maximum 6 courses for comparison!