MSc - International Master in Luxury Management

NEOMA Business School
France
Qualification
Master's Degree
Study mode
Full-time
Duration
15 months
Intakes
September
Tuition fee (local)
US$ 17,550
Tuition fee (foreign)
Information not available

Entry Requirements

  • 4-year Bachelor degree (business and management, economics, engineering…);
  • 3-year Bachelor degree + 1 year of professional experience.
  • Proof of your English level is required with your applcation (TOEIC, TOEFL, IELTS, etc.).

Curriculum

FIRST TERM - Reims (France)
This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets). This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.

SECOND TERM - Milan (Italy)
You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).

THIRD TERM - Reims (France), and Milan (Italy)
You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).

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