About this course
IFA Paris’ MBA in Luxury Brand Management allows students to pursue postgraduate education entirely taught in English in Paris, Shanghai and Istanbul within the confines of fifteen months. This unique course allows students to build career skills and gain a full understanding of all aspects, opportunities and challenges of working in all the segments of luxury industry today. Paris as the world’s undeniable luxury and fashion capital, Shanghai as the luxury industry’s fastest emerging market, and Istanbul as the largest city of Turkey, a country portraying double digit growth rate and strategic location bridging two continents are the perfect environments to delve into the luxury field. This multidisciplinary course will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment and covers a wide range of modules. Micro and Macro Environment applied to the luxury sector, Anthropology of luxury, Web Strategies for Luxury brands or Cult of Luxury in Emerging Markets are only a few module names offered in our MBA program.
- Bachelor education, preferably in marketing, business administration, media and communication or fashion design.
- Preferably 2 years of working experience in a related field.
- Fluency in English. Non-native English speakers should provide an IELTS score of 6.5 or equivalent. Prior education in higher education courses delivered in the English language medium will be considered for exemption of IELTS score.
- All applications will be reviewed by the Program Director and Course Director of the Post Graduate Department. Should applicants be deemed to not meet the minimum admission requirements in terms of academic background, they will be asked to enroll in a Foundation Workshop held prior to the starting date of their MBA Program.