About this course
Visual merchandising is a highly ultilized platform applied by brands to promote a visual concept to its customers. Visual merchandisers are highly sought after, as they develop visual strategies and promote products, services in store and in catalogs, to excite and engage. This first point of contact is also known as silent selling.
Following the principle of campus rotations that IFA Paris has pioneered, students enrolled in the Bachelor in Visual Merchandising will have the possibility to follow their course in 3 locations: Shanghai, Florence and Paris. Being three important centers for the fashion industry those three cities will provide our students different but complementary perspectives that will allow them to think outside the box.