BA (Hons) Marketing and Enterprise Management

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time, Part-time
Duration 3 years
Intakes
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Admissions

Intakes

Fees

Tuition

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Local students
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Foreign students

Estimated cost as reported by the Institution.

Application

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Foreign students

Student Visa

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Foreign students

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Entry Requirements

Applicants will apply through UCAS and will be required to meet the standard entry requirements for degrees within UWBS – minimum of 240 points, from the following or equivalents:

A Levels

BTEC Nationals

Scottish Highers CCCC

Irish Leaving Certificate 240 points at Higher level

International Baccalaureate 24 points

Access course

In addition, students are required to have gained passes in GCSE Maths and English at grade C or higher.

In the case of international students competency in English Language with a minimum of IELTS 6 or equivalent where first language is not English.

The following are recognised as appropriate entry criteria for English:

GCSE English C or above

Functional skills L2 English

National Test L2 Literacy

OCN Access to HE Core English GCSE Equivalence

The following are recognised as appropriate entry criteria for Maths:

GCSE Maths C or above

Key skills L2 Application of Number

Functional skills L2 Maths

National Test L2 Numeracy

OCN Access to HE Core Maths GCSE Equivalence

Students must have studied two years post GCSE. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process.

All applicants will be processed through the university’s centralised admissions units, with any UK non standard applicants being referred to the UWBS School Office.

Students may apply for Accredited Prior Learning (APL) and receive credit, subject to the guidelines set out in the University of Wolverhampton APL guidelines.

Curriculum

Subjects :

Learning for Business Success

Marketing Principles

Entrepreneurial Business Planning

Business Accounting

Marketing in Action

Marketing Research

Entrepreneurial Marketing

Entrepreneurial Creativity and Innovation

Marketing Planning

Digital and Marketing Communications

Commercial Awareness

Leading & Managing in Organisations

Supervised Work Placement optional module

Researching Business and Management Issues

Marketing Strategy

The Enterprising Change Agent

Personal Selling and Sales Management

Creating and Starting a New Business Venture

Strategies for Building Business Success

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