Bachelor of Business (Marketing, Finance, International Business) (Hons)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, February, May, August, October
Tuition (Local students) $ 16,559
Tuition (Foreign students) $ 16,078

Admissions

Intakes

Fees

Tuition

$ 16,559
Local students
$ 16,078
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • HELP Foundation in Arts/Foundation in Science
  • HELP Diploma in Business/Diploma in Information Technology
  • 2 Cs in STPM 
  • 2 A-Level passes
  • 5 Bs in Senior Middle 3 (UEC)
  • 5 CPU passes with a minimum average of 50%
  • University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programs
  • Equivalent qualification and 
  • 3 'O'-level/SPM credits (plus a pass in SPM Bahasa Melayu and Sejarah)

Curriculum

Year 1 

  • Financial Accounting 1
  • Management Accounting 1
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Information Technology for Business
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Business Statistics

Year 2 & 3 

  • Financial Management
  • Consumer Behaviour
  • Internet Marketing
  • Distribution & Logistics Management
  • Sales Management
  • Product Management
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Marketing Research
  • Competitive Marketing Planning & Strategy
  • Services Marketing
  • Environmental Marketing
  • Graduation Project

Electives (for all specialisation)

  • Management Accounting 2
  • Islamic Bank Management
  • Comparative Banking Structure 
  • Managerial Communication 
  • International Economics 
  • Financial Institutions, Instruments and Markets 
  • Investment Analysis & Decision Making 
  • Introduction to Technical Analysis & Trading 
  • Mergers & Acquisitions 
  • Corporate Finance 
  • Managing Human Resources 
  • Company Law 
  • International Business Law 
  • Small Business Management 
  • Organizational Behavior
  • Asian Entrepreneurship & Innovation 
  • Asian Business Environment 
  • Managing People across Cultures 
  • Change Management 
  • Corporate Policy & Strategy 
  • Strategic International Business Management 
  • Business Ethics & Social Responsibility 
  • Retail Management
  • Brand Management 
  • Integrated Marketing Communications 
  • Strategic Global Marketing 
  • Strategic Marketing Relationship
  • B2B Marketing
  • Marketing Engineering 
  • Advanced Business Statistics

MPU Subjects

  • Tamadun Islam dan Tamadun Asia (Malaysian students)
  • Pengajian Malaysia 3 (International students) 
  • Hubungan Etnik (Malaysian students)
  • Bahasa Melayu Komunikasi 2 (International students)
  • Bahasa Kebangsaan A
  • Leadership in Business
  • Comparative Ethics for Malaysia
  • Malaysian Constitution
  • Malaysian Digital Transformation
  • Career Pathways in the field of Behavioral
  • Sciences in Malaysia
  • Personal Financial Planning in Malaysia
  • Co-curriculum – Sport 2
  • Co-curriculum – Community Service 2
  • Co-curriculum – Event Management 2

This website uses cookies to ensure you get the best experience. By using this site, you acknowledge that you have read and understand our Cookie Policy , Privacy Statement and Terms & Conditions .

Maximum 6 courses for comparison!

Chat on WhatsApp

Courses selected for comparison