Bachelor of Marketing

Zhejiang Shuren University
Hangzhou, Zhejiang, China
Bachelor's Degree
Study mode
4 years
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

Applicants for the degree program should offer:

  • high school certificate
  • achievements report with official seals (if they are in language other than Chinese or English please translate into Chinese or English)
  • certificate of HSK level 3 (for science and arts) or 4 (for social science).


Courses may include:

  • Organisations and management
  • Managing across borders
  • International business and management
  • Principles of microeconomics
  • Fundamentals of marketing, communications and consumer behaviours
  • Finance
  • International management
  • Corporate social responsibility
  • Theory of the firm
  • E-business systems and e-marketing
  • Services marketing
  • Entrepreneurship
  • Market research
  • International marketing
  • Relationship marketing

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