Bachelor of Marketing

Yancheng Institute of Technology
Yancheng, Jiangsu, China
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

Qualifications of Enrolling International Students:

  • Over 18 years old
  • In good health
  • High school diploma or above, or equivalent
  • Chinese Language requirements of HSK3 or above
    • Applicants without HSK3 are required to attend the Preparatory Courses first

Curriculum

Courses offered may include:

  • Organisations and management
  • Managing across borders
  • International business and management
  • Principles of microeconomics
  • Fundamentals of marketing, communications and consumer behaviours
  • Finance
  • International management
  • Corporate social responsibility
  • Theory of the firm
  • E-business systems and e-marketing
  • Services marketing
  • Entrepreneurship
  • Market research
  • International marketing
  • Relationship marketing

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