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Xi'an Jiaotong-Liverpool University

Suzhou Shi, Jiangsu Sheng, China

Study MSc in Business Analytics at XJTLU!

29 May 2015

 

What is Business Analytics?

In part because of the general use of connected devices (ex. smart phones) and of social media (ex. Linked In), firms are confronted to a new kind of data. This data is new because of its high velocity – i.e. updated in real time, which requires a high processing speed. It is also new because of its volume – i.e. databases bigger than the RAM of computers so they cannot be processed with traditional software and methods. Business analytics is a set of tools and technics which allow to explore, simplify, classify, store and manipulate this kind of data.

Why Business Analytics is important?

Because all organizations in all sectors are facing this “Big Data”. Big Data can be a challenge. It asks questions such as: how to store and how to secure these ever expanding data? How to make sure that our data processing capacities will remain up-to-date in the coming years? But big data is also very promising: new and better data mean opportunities for knowing clients better, for recruiting the right employees, or for predicting evolutions of prices on stock markets.

Why MSc Business Analytics at XJTLU?

First, because this program is very practice-oriented. It has been conceived for allowing students with a business background to become proficient users and analysts of Big data. Second, because of XJTLU unique facilities: students are learning with Big Data technologies provided by IBM. Third, for its strong partnership with the local government’s data center, which provides unique opportunities for projects application and for internships. Fourth, because XJTLU is located in Suzhou – one of the fastest growing city in China – at 20 minutes by train from Shanghai. Multinational and local firms in the surrounding area are in need of Big-Data ready staff. This represent a unique opportunity for Business Analytics students to get into internships and job interviews. Fifth, XJTLU MSc Business analytics offers room for a six months long internship.

 

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