Bachelor of Marketing

Xian Eurasia University
Xi'An, Shaanxi, China
Bachelor's Degree
Study mode
4 years
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

For Non-Mainland Applicants:

  • Students from Hong Kong / Macau
    • obtain Grade E or above in at least six subjects* in Hong Kong Certificate of Education Examination including Chinese Language and English Language (Syllabus B)** with at least five subjects in a single sitting; and b) have satisfactorily completed Form 6 in Hong Kong or
    • have graduated from a Macau secondary school or
    • obtain a qualification deemed to be equivalent.
  • Students from overseas other than Hong Kong / Macau An applicant from overseas other than Hong Kong / Macau may apply for admission with qualification acceptable to the University, and will be considered on an individual basis.

For Mainland Applicants:

  • Students who have sat at the People's Republic of China College Entrance Examination of the current year and have met the college entrance benchmark are eligible to apply.


Courses may include:

  • Organisations and management
  • Managing across borders
  • International business and management
  • Principles of microeconomics
  • Fundamentals of marketing, communications and consumer behaviours
  • Finance
  • International management
  • Corporate social responsibility
  • Theory of the firm
  • E-business systems and e-marketing
  • Services marketing
  • Entrepreneurship
  • Market research
  • International marketing
  • Relationship marketing

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