Bachelor's Degree in Marketing

Beijing Institute of Technology
Beijing, Beijing Shi, China
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
March September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 22,656

Entry Requirements

  • High school graduation or equivalent to a Chinese high school graduate;
  • Efficient Chinese language skills (4 grade of HSK or above) or TOEFL and IELTS scores;
  • With age 18 through 35.

Curriculum

  • Principles of Management
  • Microeconomics
  • Operational Research
  • Macroeconomics
  • Principles of Marketing
  • Economic Laws and Regulations
  • Human Resource Management
  • Basics of Accounting
  • Outline of Financial Management
  • Applied Statistics
  • Management Information Systems
  • International Trade
  • Consumer Behavior
  • Market Research
  • Modern Advertising
  • Brand Management
  • Sales Management
  • International Marketing
  • Channel Management
  • English for Professionals

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