About this course
The Bachelor of Arts in Business Communication (BA) targets students hoping to pursue careers in advertising, communications, journalism, professional writing and public relations. This interdisciplinary program will enhance your knowledge of cultural studies, business and media whilst developing your theoretical and practical skills.
Why the Bachelor of Arts in Business Communication?
• You will learn to evaluate and integrate all types of media and communication.
• You will be able to demonstrate media research techniques and methodologies.
• You will be able to create ethical and legally sound content for a variety of mediums and markets.
• You will learn to integrate media and content to communicate to specific audiences in a persuasive way.
• You will be able to apply communication techniques to business problems and contexts.
Our faculty have a great deal of experience across the education sector and the business world; they are true professionals who have excelled in their respective areas.
Our faculty nurtures new talent by developing strong relationships with students and dedicate their time to ensure each learner achieves what they need. Furthermore, our faculty maintain strong ties to Canada’s leading companies and are able to give you real-time insight into the latest events.
The UCW Career Services department helps current students and alumni as they transition from higher education into the workforce and beyond. Through developing partnerships, Career Services will help bridge the gap between employers’ expectations and work opportunities.
Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale) and
- IELTS - 6.5 or better with a minimum of 6.0 in the writing band or equivalent documentation of English proficiency. (For students whose first language is not English).
The Admissions Committee may consider an applicant for special admission if the applicant does not otherwise qualify for admission but demonstrates a combination of education and work experience that indicates the ability to be successful in their program of study. Generally, such applicants must:
- Be over twenty-one (21) years of age on or before the first day of classes;
- Have been out of high school for at least two years; and
- Approval by the Admissions Committee.
Tier 1 University Foundation (10 courses)
- Introduction to Anthropology
- Introduction to Business
- Mass Media & Society
- Academic Writing
- Contemporary Literature: Drama and Narrative
- Foundation Mathematics
- Moral Philosophy
- Fundamentals of Psychology
- Two (2) electives
Tier 2 Disciplinary Foundation (10 courses)
- Business Environment
- Communications Theory
- Information Gathering
- Writing for the Media
- Visual Communications in Mass Media
- Marketing Management
- Organizational Behaviour
- One (1) elective
Tier 3 Disciplinary Applications (10 courses)
- Social Media
- Legal and Ethical Issues in Mass Media
- Technical Writing and Business Communications
- Professional Communications – Written and Oral
- Media and Government
- Public Relations in Practice and Theory
- Research Methodology
- Three (3) electives
Tier 4 Integrative Applications (10 courses)
- Communication Strategy
- Communication Capstone 1
- Communication Capstone 2
- Seven (7) electives