Public Relations - Corporate Communications

Seneca College
Toronto, Ontario, Canada
Qualification
Postgraduate Certificate
Study mode
Full-time
Duration
1 year
Intakes
January September
Total tuition fee (local)
USD 4,185
Total tuition fee (foreign)
USD 11,159

Entry Requirements

  • A recognized degree or three-year post-secondary diploma from an accredited institution.
  • English proficiency at the post-secondary level.

Additional Requirements:

  • Statement of interest
  • Writing test

English Language Requirements:

  • A minimum TOEFL score of 550 (paper based) or 80 (internet based with no test below 20) 
  • Academic IELTS with an overall minimum score of 6.0 (with no single test score below 5.5)
  • CAEL (Canadian Academic English Language Assessment) with an overall band score of 50

Curriculum

Semester 1

  • Writing for Public Relations Practitioners I
  • Internet Social Media
  • Public Relations Management Techniques - Internal
  • Strategic Communication Planning
  • Media Relations
  • Principles of Public Relations Management
  • Introduction to Research

Semester 2

  • Writing for Public Relations Practitioners II
  • Advanced Presentation Skills I
  • Corporate Communications Seminars
  • Government Relations
  • Public Relations Research Project
  • Investor Relations
  • International Communications
  • Career Management

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