Business - Marketing

Seneca College
Toronto, Ontario, Canada
Qualification
Diploma
Study mode
Full-time
Duration
2 years
Intakes
January May September
Total tuition fee (local)
USD 8,223
Total tuition fee (foreign)
USD 33,736

Entry Requirements

  • Relevant qualifications accepted by the university.

English Language Requirements:

  • A minimum TOEFL score of 550 (paper based) or 80 (internet based with no test below 20) 
  • Academic IELTS with an overall minimum score of 6.0 (with no single test score below 5.5)
  • CAEL (Canadian Academic English Language Assessment) with an overall band score of 50

Curriculum

Semester 1

  • Introduction to Business Administration
  • College English
  • Marketing I
  • Mathematics of Finance
  • Marketing Skills and Insights
  • Introduction to Seneca Studies

Semester 2

  • Accounting I
  • Economics: An Overview
  • Marketing II
  • Advanced Computer Applications for Marketing
  • Applied Business Management
  • General Education Option

Semester 3

  • Career Launching and Portfolio Planning
  • Effective Business Writing
  • Integrated Marketing Communications
  • Professional Selling
  • Quantitative Decision Management for Business
  • General Education Option

Semester 4

  • Graphic and Web Design
  • Marketing Strategy and Analysis
  • Applied Marketing Research
  • Global Marketing
  • General Education Option

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