Bachelor of Business Administration-Marketing

Mount Royal University
Calgary, Alberta, Canada
Bachelor's Degree
Study mode
4 years
January May September
Total tuition fee (local)
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Total tuition fee (foreign)
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Entry Requirements

  • All students must have an adequate knowledge in the areas of reading, writing, listening, and speaking in the English language.
  • All applicants must demonstrate English Language Proficiency for the purpose of admission in one of the following ways if their primary or first language is not English.


  1. Presentation of the Test of English as a Foreign Language (TOEFL)** with an overall minimum score of 83 on the internet-based test (iBT) and a minimum score of 20 in each of the four testing sections.
  2. Presentation of the International English Language Test (Academic IELTS)** with an overall minimum score of 6.5 (with a minimum score of 5.0 in each band).


  • Financial Accounting Concepts
  • Management Accounting I
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Business Plan Development
  • Introduction to Finance
  • Introduction to Human Resources
  • Global Business Environment
  • Operations Management
  • Management Principles & Practices
  • Business Statistics I
  • Business Statistics II
  • Business Communication Theory & Practice
  • Business Law
  • Organizational Behaviour
  • Strategic Management
  • Introduction to Marketing
  • The Science of Persuasion
  • Evidence-Based Marketing
  • Marketing Design Literacy
  • Managing Marketing Relationships
  • Creating Brand Intelligence
  • Navigating Marketing Trends
  • Professional Brand Studio
  • Marketing-Driven Strategy

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