Bachelor of Business Administration-Marketing

Mount Royal University
Calgary, Alberta, Canada
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
January May September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

  • All students must have an adequate knowledge in the areas of reading, writing, listening, and speaking in the English language.
  • All applicants must demonstrate English Language Proficiency for the purpose of admission in one of the following ways if their primary or first language is not English.

Notes:

  1. Presentation of the Test of English as a Foreign Language (TOEFL)** with an overall minimum score of 83 on the internet-based test (iBT) and a minimum score of 20 in each of the four testing sections.
  2. Presentation of the International English Language Test (Academic IELTS)** with an overall minimum score of 6.5 (with a minimum score of 5.0 in each band).

Curriculum

  • Financial Accounting Concepts
  • Management Accounting I
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Business Plan Development
  • Introduction to Finance
  • Introduction to Human Resources
  • Global Business Environment
  • Operations Management
  • Management Principles & Practices
  • Business Statistics I
  • Business Statistics II
  • Business Communication Theory & Practice
  • Business Law
  • Organizational Behaviour
  • Strategic Management
  • Introduction to Marketing
  • The Science of Persuasion
  • Evidence-Based Marketing
  • Marketing Design Literacy
  • Managing Marketing Relationships
  • Creating Brand Intelligence
  • Navigating Marketing Trends
  • Professional Brand Studio
  • Marketing-Driven Strategy

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