Bachelor of Business (Marketing Management)

University of Canberra
Australian Capital Territory, Australia
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
February August
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 65,509

Entry Requirements

  • Normal UC admission requirements to an undergraduate course.
  • Qualifications recognised by the university.

Curriculum

YEAR 1

  • Business Communication
  • Business Law for Marketers
  • Business Mathematics & Statistics
  • Business Management
  • Business Technology Management 1
  • Marketing Information Systems
  • Marketing Principles
  • Professional Selling

YEAR 2

  • Accounting Principles
  • Advertising Promotions Management
  • Business to Business Marketing
  • Buyer Behaviour
  • Contemporary Employment Issues
  • Customer Relationship Management
  • Sales Management
  • The Modern Economy

YEAR 3

  • Entrepreneurship & New Venture Creation
  • Financial Decision Making
  • Interactive and Online Marketing
  • International Business & Marketing
  • Marketing of Services & Social Issues
  • Marketing Management
  • Marketing Research
  • Strategic Management

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