Bachelor of Communication (Advertising)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, July
Tuition (Local students) $ 21,177
Tuition (Foreign students) $ 67,347
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Admissions

Intakes

Fees

Tuition

$ 21,177
Local students
$ 67,347
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 70%.
  • Any other international qualifications that are equivalent to an Australian Year 12.

Curriculum

All Bachelor of Communication programs at RMIT are broken up into 3 strands. The contextual studies and communication strands are completed with students from other communications disciplines and the professional strand is where you will specialise in your chosen field.

Contextual studies strand
Is where you will gain an understanding of the application of media and communication in a broader context, as well as an understanding of social, political, economic and communication issues within business environments.

Communication strand
You will learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods.

Professional strand
The professional courses are where you will specialise in your chosen field. The main topics covered in the professional strand include:

  • Art direction
  • Copywriting
  • Campaign strategy planning
  • Client management
  • Digital design and production
  • Creative concept development
  • Media planning
  • Advertising professional practice.
  • Electives

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