Master of Marketing

Griffith University
Australia
Qualification
Master's Degree
Study mode
Full-time, Part-time
Duration
18 months
Intakes
February July November
Tuition fee (local)
Information not available
Tuition fee (foreign)
US$ 19,152

Entry Requirements

To be eligible for the award of Master of Marketing (MMark), a student must acquire 120 credit points as prescribed below:

  • gain 70 credit points for the prescribed core courses and
  • gain 50 credit points from the listed elective courses.

To be eligible for the award of Master of Marketing (MMark), a student admitted with 40 credit points of advanced standing must acquire 80 credit points as prescribed below:

  • gain 40 credit points for the prescribed core courses;
  • gain 40 credit points from the listed elective courses.

Australian Qualifications Framework (AQF) Level and Type

  • The Australian Qualifications Framework (AQF) is the national policy for regulated qualifications in Australian education and training. This qualification is accredited as an AQF Level 9 - Masters Degree (Coursework).

Curriculum

Program options

  • Standard program OR 
  • Program with Advanced Standing 

Standard program
Students must complete the following courses:

  • Integrated Marketing Communication 
  • Market Research 
  • Corporate Communications 
  • Marketing Practice 
  • Contemporary Issues in Marketing 
  • Advanced Consumer Decision-Making 
  • Strategic Marketing 
  • Listed electives

Program with Advanced Standing
Students must complete the following courses:

  • Integrated Marketing Communication 
  • Market Research 
  • Advanced Consumer Decision-Making 
  • Strategic Marketing 
  • Listed electives

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