Bachelor of Communication (Advertising)

Charles Sturt University
New South Wales, Australia
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
February July
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 48,248

Entry Requirements

  • An ATAR appropriate to the course;
  • Successful study at university level (minimum two subjects);
  • TAFE Cert III or higher VET qualification or equivalent industry qualifications;
  • Successful completion of TAFE Tertiary Preparation Certificate (TPC) or a bridging program;
  • Relevant industry experience of at least two years;
  • Partial completion of TAFE Diploma level study (minimum 50%).
  • Applicants to study at CSU must meet minimum English language proficiency requirements.

Curriculum

Communication Foundation Subjects (80 points)

  • Professional Writing 
  • Presentation for Communicators
  • Intro to Media Production 
  • Indigenous Cultures, Histories and Contemporary Realities
  • Communication in Context
  • Professional Ethics in Communication and Citizenship 
  • Communication & Creative Industries Professional Practice
  • Communication Fieldwork 

Advertising Specialisation Subjects (64 points)

  • Understanding Advertising
  • The Advertising Business
  • Advertising Creative
  • Channel Planning
  • Channel Planning in Action 
  • CCommunication Research Strategies
  • Advertising Strategy and Planning

Radio Specialisation Subjects (64 points)

  • Commercial Radio Industry
  • Radio Production and Content Management
  • Understanding Advertising 
  • Advertising Creative
  • Media Sales Principles
  • Media Sales Presentation 
  • Making it Happen: Event Management
  • Channel Planning

Journalism Specialisation Subjects (64 points) (inc GUC offering)

  • Journalism in Society
  • Newsgathering & Writing 
  • Convergent Storytelling
  • Data Mining & Research
  • The Specialist Reporter
  • Multiplatform Publishing & The Law
  • Beyond News: Longform Journalism
  • Deadline: Multiplatform Delivery

Public Relations Specialisation Subjects (64)

  • What is Public Relations 
  • Public Relations Strategy
  • Public Relations Tactics
  • Communication Management 
  • Making it Happen: Event Management 
  • Communication Research Strategies
  • SOS: Issues and Crisis Communication 
  • Going Glocal: Regional & Global Public Relations

Theatre/Media Specialisation Subjects (64 points)

  • Principles of Theatre Media
  • Drama & Theatre For Young People 
  • Devised Performance
  • Applied Production Research 
  • Theatre & Cultural Action

Media Practice Specialisation Subjects (64 points)

  • Digital Media
  • Production Planning
  • Visual Communication
  • Intro to Sound Production
  • Documentary  Information Programming
  • Scriptwriting
  • Media Communication & Globalisation
  • Communication Project Management

* Students are to take subjects according to their specialisation:

  • Advertising Specialisation
  • Journalism Specialisation
  • Media Practice Specialisation (DE & Int)
  • Public Relations Specialisation
  • Radio Specialisation
  • Theatre/Media Specialisation

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